Vice President, Growth & Engagement

CVPeople Tanzania

Date Opened: 12/23/2024

Work Experience: 5+ years

The Vice President, Growth & Engagement at University Online will serve as a leader responsible for driving enrollment growth and enhancing engagement strategies to support University ’s online programs. This executive position requires an entrepreneurial mindset, strategic vision, and a proven track record of success in student recruitment, marketing, and relationship management.

Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive growth strategy to increase enrollment in University ’s online programs.
• Align marketing, recruitment, and engagement efforts with institutional goals for student success and program reputation.

Enrollment Management:

• Lead initiatives to recruit, enroll, and retain students for online programs, focusing on diverse populations and underserved communities.
• Oversee the design and implementation of recruitment campaigns, leveraging data-driven insights and best practices.
• Set and achieve enrollment growth targets, ensuring scalability and sustainability.

Marketing & Branding:

• Drive digital marketing campaigns, leveraging SEO, paid media, content marketing, and social media to attract prospective students.
• Partner with Executive team to produce compelling messaging and creative assets.

Partnerships & Engagement:

• Build and maintain relationships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations.
• Participate in University ceremonies
• Engage with alumni and stakeholders to foster a robust referral network.

Knowledge and Experience

• Minimum of 8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles.
• Proven success in driving enrollment growth for online or hybrid programs
• Demonstrated ability to achieve and exceed revenue and enrollment goals.
• Experience with commission-based or performance-driven incentive structures preferred.
• Exceptional leadership and team management capabilities.
• Strong analytical and decision-making skills with a data-driven approach.
• Excellent communication, negotiation, and interpersonal skills.
  Proficiency in CRM tools, digital marketing platforms, and enrollment analytics.